New York Governor Launches Marketing campaign Urging Customers To Purchase Authorized Weed


New York Governor Kathy Hochul on Tuesday launched a brand new statewide marketing campaign to encourage customers to buy hashish from the state’s regulated leisure marijuana market. New York legalized adult-use hashish in 2021, and controlled gross sales of leisure marijuana started on the state’s first licensed dispensary in Manhattan in late December 2022.

“To bolster the general public well being and security of all New Yorkers, we’re offering them with data they should make knowledgeable choices and luxuriate in hashish responsibly,” Hochul said in an announcement from the governor’s workplace. “As we proceed to construct a more healthy and extra equitable hashish market, I’m proud to launch this vital public schooling marketing campaign to advertise safer, authorized purchases of hashish from licensed dispensaries all through our state.”

Marketing campaign Launched In Time For 4/20

The brand new marketing campaign, dubbed “Why Purchase Authorized New York,” got here because the state’s restricted variety of adult-use hashish retailers ready for the authorized trade’s first 4/20, the excessive vacation of weed tradition. The initiative focuses on three factors together with defending public well being, selling social fairness and group reinvestments, and options licensed hashish operators extolling the virtues of regulated marijuana companies and their merchandise.

“We’re excited to launch this marketing campaign to advertise protected and authorized purchases of hashish in New York,” stated Tremaine Wright, chairwoman of the New York Hashish Management Board. “By supporting licensed dispensaries, customers will be assured that they’re getting protected and precisely labeled merchandise whereas supporting their native communities.”

The largely digital marketing campaign will try to elucidate the potential dangers related to hashish from the unregulated market, which doesn’t require merchandise to be lab examined for security and efficiency. The adverts within the marketing campaign will even spotlight how buying hashish from the regulated market helps the state’s social and financial objectives for communities throughout the state of New York. The initiative, which is focused at hashish customers 21 years previous, contains instructional supplies together with “The Information to Safer Hashish Consumption” and data on the right way to discover authorized dispensaries in New York. The marketing campaign’s supplies and protected consumption suggestions are additionally available online.

“We need to make it possible for New Yorkers are knowledgeable in regards to the potential dangers and advantages of utilizing hashish,” stated Chris Alexander, government director of the New York State Workplace of Hashish Administration. “Our aim is to empower customers to make knowledgeable choices and to make sure they’ve entry to the most secure merchandise accessible. New York has some unimaginable dispensaries throughout the state, and I encourage hashish customers and the canna-curious to go to these outlets and see for themselves.”

PSAs Characteristic Licensed Hashish Operators

The Why Purchase Authorized New York marketing campaign options licensed hashish operators together with Jasmine and King, cultivators targeted on the community-centered and wellness properties of hashish. Howard is a licensed processor targeted on fashionable security practices and schooling efforts to supply safer hashish merchandise, whereas Damien is a licensed retailer targeted on social justice reform and group reinvestment, bringing over 5 years of expertise as a enterprise proprietor to New York’s regulated hashish trade. And Eddie, one other licensed processor, incorporates his expertise from greater than 5 generations of household farming to supply safer hashish merchandise for the regulated market.

Lyla Hunt, deputy director of public well being and schooling campaigns, stated that the Why Purchase Authorized New York initiative is “important to educating New Yorkers in regards to the significance of buying hashish legally from licensed dispensaries.”

“These PSAs are designed to supply a hanging distinction to the exaggerations and incorrect messaging so many skilled in the course of the prohibition of hashish. By emphasizing the well being and security advantages of shopping for legally, we hope to construct belief within the regulated hashish trade and encourage New Yorkers to make knowledgeable choices relating to hashish consumption,” added Hunt. “This marketing campaign can also be a chance to handle historic harms and promote group reinvestment whereas offering useful details about the regulated hashish house. We’re excited to launch this marketing campaign and consider it would make a big distinction within the lives of New Yorkers, supporting a safer and extra equitable hashish trade for all and furthering New York State’s schooling first strategy.”

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